Understand Short Link statistics

Review human clicks, destinations, referrers and campaign context across one domain or all active domains.

Choose the reporting context

Open Statistics, select the date range and choose all domains or one active domain. You can also focus the report on one or more links when investigating a campaign, a placement or an unexpected change.

Read human activity first

The main totals, trend and breakdowns use detected human clicks. Yabrix reports the number of excluded bot clicks separately at the bottom of the report, so automated requests do not distort the primary engagement metrics.

Investigate the source of change

Use the trend to locate a change, then inspect the leading links, referrers, countries, devices and browsers behind it. Compare similar date ranges and use the same domain filter before drawing conclusions about a campaign or channel.

Keep list counts in context

The link list can show total recorded clicks, including bot activity. Statistics is the human-focused reporting view, while its bot total provides the additional context needed to explain a difference.