Analytics
Audience, countries and technology
Understand where visitors are located and the platforms they use to access your site.
Use countries to find meaningful shifts
The country view shows the geographic distribution of tracked traffic. With comparison enabled, use the deltas to identify markets that changed materially rather than reacting to small differences in low-volume countries.
Check device categories
Sessions by device summarizes the device mix for the selected range. It can reveal whether a traffic change is primarily mobile, desktop or tablet, which is useful before investigating a responsive page or campaign destination.
Inspect browsers and operating systems
Devices and browsers provides a more detailed technology breakdown. Use it when a release, form or landing page appears to behave differently for a specific browser or operating system.
Review screen resolution
The screen resolution report helps identify the viewport sizes used by visitors. Open its URL detail when you need to connect a resolution pattern with the pages that received that traffic.