Goals and conversions

Create a no-code Goal

A Goal defines an action that matters to the business without changing site code. Build a precise rule based on a clicked URL, visible element text or an element ID. Use a clear name and keep the rule narrow enough that a matched click has one understandable meaning.

Manage Goal status

Goals can be edited, paused, reactivated or deleted. Pausing preserves the configuration while excluding it from active measurement. Review older rules when pages or calls to action change.

Read the conversion trend

The trend has one line per configured Goal. Choose Auto, Sessions or Clicks to inspect the appropriate signal. Clicks are all matching actions; converted sessions represent sessions in which the Goal was met, so the two values are not interchangeable.

Compare daily and cumulative results

Daily mode exposes changes and anomalies by day. Cumulative mode shows total progress over the selected period. Paused Goals remain visible as dashed lines so historical context is retained.

Filter conversion context

Country, referrer and campaign filters apply to the entry context of converted sessions and to the conversion rate. Use one filter at a time when investigating whether a specific audience or acquisition source is responsible for a change.