UTM URL builder and campaign performance

Build a tagged URL

Start with a site URL or enter a custom base URL. Add utm_source, utm_medium, utm_campaign, utm_term, utm_content and utm_id as needed. The builder preserves existing query parameters and updates only UTM parameters.

Use presets and dynamic values

Partner presets can prefill source and medium for supported channels. Where available, choose a dynamic macro for campaign, term, content or ID so an advertising platform can populate the final value. The spaces-to-underscores option helps maintain consistent campaign naming.

Copy and validate

Copy the full generated URL or only the UTM parameters, then use Open to validate the destination before publishing it in an ad, email or social post.

Read campaign performance

The Campaigns card reports UTM-attributed activity and a separate summary of recognised click ID types. Campaigns without usable UTM attribution are excluded from the main campaign list so it remains actionable.

Investigate landing URLs

Open a campaign or click ID type to see its landing URLs. The detail view is paginated and lets you open a URL-level view to identify the destinations that received the campaign traffic.