Engagement overview

What Engagement measures

Engagement focuses on visitor actions rather than traffic volume alone. Select a site and reporting range first; the same context drives click activity, Goals, conversion trends, journeys and campaign reporting.

Start with the summary

The summary shows total clicks, unique URLs with tracked clicks and unique clicked elements. Use these three values to understand whether activity is concentrated on a few pages or distributed across the site.

Move from action to outcome

Start with the pages and elements people use, define the actions that count as conversions, then use journeys and campaign attribution to understand how visitors reached those outcomes.

Use the right date range

Quick ranges are useful for routine monitoring. Choose a custom range for a campaign, release or experiment, and compare conclusions only when the same site and comparable time periods are selected.