User journeys

Explore from a starting point

Journey Explore uses the selected site and local reporting range to group sessions by how they begin and progress. Select a page, country, referrer or campaign context to focus the analysis, then inspect the next steps rather than treating a pageview as an isolated event.

Read paths as sessions

Journey counts represent journeys or sessions, not raw pageviews. This makes them useful for understanding progression: a starting point, the following URLs or actions, and whether the path reaches a configured destination Goal.

Use attribution carefully

Campaign signals are prioritized when UTM parameters or recognised click IDs are present. Campaigns from Google Ads, Microsoft Ads, Facebook Ads, X Ads, Reddit Ads and TikTok Ads can be identified even when the original referrer would otherwise look internal or ambiguous.

Inspect Goal attribution

Use Goal Attribution to review the entry source, campaign and country associated with a path that converted. The same country can appear more than once when it belongs to different campaigns; this preserves attribution instead of collapsing distinct acquisition paths.

Turn a path into a hypothesis

Look for paths that reliably reach a Goal and for steps where sessions stop progressing. Compare a focused segment against the broader journey before changing navigation, content or campaign targeting.