Analytics
Top pages and referrers
Identify the content people reach, the sources that bring them there and the engagement they produce.
Find high-impact content
Top Pages ranks tracked URLs for the selected period. Search the list to inspect a page or use folder grouping to understand how an area of the site performs as a whole.
Read page quality signals
Use pageviews and visits to establish reach, then review entries, exits, time on page and scroll depth to understand how visitors experience the page. A page with high traffic and weak engagement needs a different response from a low-traffic page with strong engagement.
Inspect a page trend
Open a page or folder trend to compare its daily activity, intraday source pattern and entry sources. Detailed page and folder analysis may require Business access or an eligible trial.
Trace acquisition with Top Referrers
Top Referrers groups acquisition sources and lets you inspect the pages they drive. Use it to distinguish search, social, campaigns, AI referrals, Direct / campaign and Direct / unknown traffic before changing content or channel spend.
Ask connected questions
- Which landing pages are growing?
- Which referrer brings engaged visits rather than only volume?
- Did a new campaign change the source mix reaching a key page?