Journal
Analytics
Every website generates data, but not all of it matters equally. The metrics worth tracking — bounce rate, session duration, conversion rate — tell you how visitors actually behave, not just how many show up. Knowing how each metric is calculated gives you a clearer read on what's working. More importantly, it helps you decide where to spend your budget next.
What Is Engagement Rate? A Beginner's Guide to One of the Most Important Website Metrics
Jun 28, 2026 4 min read
By Carl del Hierro